18 Questions to Jennifer Holst

18 Questions to Jennifer Holst

self -taught cake artist / Gold Cake Germany 2015

Cake philosophy
Make quality not quantity

Signature style?
Try to surprise myself and others every time.

Brief history of your business and how you got to where you are now. Significates milestones.
My first step into the world of cake decorating was a special request of my eldest son for his birthday cakes 5 years ago.
The biggest incentive to grow up in sculpting figurines and 3d cakes was Theresa Täubrich, an outstanding artist and good friend.
I followed her development over years and figure her as an example for my own progress.

Is there one project that stands out as significant or that you are extremely proud of?
My first complex figurine: Cyadea the spider queen.
It was a milestone for me, because it showed me my potential and it was my first time as a participant  in a cake collaboration.

Do you have a favorite cake?
This is a really difficult question. Every cake and figurine has his own story.
My hatching turtle is always one of them, sculpted figurines are library ghost and red dragon.

What tips can you offer to newcomers?
Pe patient with yourself.
You must keep evolving every time.
Be open to new ideas and tips.
Trust in yourself, only your hesitation is your limit.
Don´t compare yourself or try to copy other artists. Everyone has his own style.

If you weren’t a cake decorator, what would you be?
I would love to work as a taxidermist for geology and paleontology. I have a completed vocational training in this profession. It´s my dream job.

What is a ‚typical‘ cake decorating day like for you?
Every day is a new challenge. The difficult part is finding balance between liabilities and be creative. Children and family come first. Many times, I must be flexible and take free time slots spontaneously.
Most time I work in the evening, when my kids sleep.

What do you do while you work?
Hear music, relax and forget time.

What is always on your desktop?
Link to our NAS, where we have stored all my dates and pictures.

Which colours are your essentials? And which tools?
Pedal dust colours from Magic Colours. because I love their intensity and subtlety.
Also one special and small wood tools. It´s perfect for sculping filigree parts.

What is your creative process for making cakes?
Most time I make a sketch from it and draw the static of my creation, if it´s a gravity defying style.

Do you have any superstition involving cakes?

Who is your favorite cake artist in the industry and why?
Emma Jayne, Karen Portaleo and Marta Hidalgo.
All these amazing artists are humble, kind, focused, have their own style and work quality not quantity. These properties are my personal target.

Who or what is inspiring you?
Cruising through the world wide web to find parts of inspirations.
Humans /animals on the street / zoo etc.
My children, because we create their birthday cakes together.

What are the big trends you are seeing right now in cakes?
I suggest figurines will have a comeback, because trend of busts has passed its peak.
General I think there will be trend to more simple and clean cakes, which are easy to copy.
More different and extraordinary structures combined with a clean color composition.

If you could create a cake for anyone in history (past or present): Who would it be? why?
Most beautiful thing is to create cakes and figurines for family and friends.

What is the next step for you?
To work with airbrush, because I’ve never used it before.
Flowers are not my favorite, but I want to improve myself in this section.
Most of all focus my own ideas, because some of them are 4 or more years old and I´ve never realized them.

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